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Art Basel this year kicked off as it has so many prior years with a kick-off party hosted by Univision TV star Raúl de Molina. The art world elite mingled with Hollywood celebs and athletes as deals got made over handshakes and caviar. As an entrepreneur, I am somewhat an outsider to this world, looking in, feeling at times a bit like Nick Carraway from The Great Gatsby.
What fascinates me every year about Art Basel though is how it predicts the marketing trends to follow in the year. On the surface, this was a party, but it was also an influencer marketing and experiential event rolled in one. Influencer dinners were held by multiple brands, including the Count Ibex Collection, the largest hyperrealist art collection in the world which includes famed artists such as Marco Grassi and Emanuele Dascanio. Which leads me to believe that influencer marketing will continue to thrive and take center stage even as brands take a more 360-degree approach to marketing.